Empco directive

Communicating about sustainability: what you need to know

From 27 September 2026, new EU rules on environmental and sustainability claims, known as the Empowering Consumers for the Green Transition Directive (EmpCo), apply across the European Union.

The purpose of this legislation is simple: consumers should be able to trust environmental claims. Companies must therefore ensure that sustainability statements are clear, specific, accurate, and supported by evidence.

What does this mean for our partners?

Whether you sell modulyss or ITC products under our brands or your own, sustainability communication must be based on verified information.

If you use, adapt, translate, shorten, or create sustainability-related content about our products, you are responsible for ensuring that the information complies with applicable legislation.

The best way to stay compliant is to use the sustainability information, claims, and documentation provided by us.

How to communicate about our products

✅ Do:

Use sustainability information provided on our official website and product pages.
Use approved claims exactly as provided.
Refer to specific and measurable product characteristics whenever possible.
Mention certifications, labels, or environmental data only within their actual scope.
Contact us if you need support, substantiation, or approved wording.

❌ Don't:

Create new environmental claims about our products.
Use broad statements such as green, eco-friendly, environmentally friendly, sustainable, or climate-friendly unless explicitly supported and approved.
Extend a claim beyond its intended scope. A claim relating to a specific material, component, yarn, backing or manufacturing process does not automatically apply to the entire product.
Use outdated brochures, presentations, or marketing material without verifying that the information is still current and compliant.

The 4-point check before publishing

Before publishing any sustainability-related communication, ask yourself:

Is the claim specific?
Be precise and explain exactly what the claim refers to.
Good example: "Contains 56.7% recycled content in the backing."
Avoid: "Sustainable flooring solution."
Can the claim be substantiated?
Every claim should be supported by evidence, certification, testing, or verified data.
Is the scope clear?
Consumers should understand exactly which product, component, process, or environmental benefit is being described.
Is the wording approved?
If you are unsure, contact us before publishing.

Working together to prevent greenwashing

The objective of the EmpCo legislation is not to limit sustainability communication.

On the contrary: companies should continue communicating about sustainability, but in a transparent, factual, and verifiable way.

By using clear and evidence-based claims, we can help customers make informed choices and build trust in sustainability communications.