Flow: Belysse's Immersive Experience at Flanders Flooring Days

The curtains have drawn on Flanders Flooring Days, and what a journey it has been! Stepping into our showroom, visitors embarked on an immersive expedition, guided by a narrative thread that wove through every aspect of the Belysse story.

The journey flowed through our showroom space. A stream of yarn acted as a guide, gently leading visitors through each chapter of the Belysse narrative. From retail products and product design capabilities to innovative commercial and residential solutions, every facet of our offering was unveiled.

“The lobby welcomed guests with the soothing sound of flowing water, a symbol of our deep connection to the river Lys. Adorned with yarn, it offered a visual representation of this connection, setting the tone for the entire experience.”

- Sophie Hautekeete, Head of Marketing

Visitors were then drawn into the heart of our showroom, where a curated selection of broadloom carpets, carpet tiles and made-to-measure rugs awaited. Designed by our ITC brand, these products showcased a rich tapestry of colors and textures, reflecting the latest consumer trends. The terra color accents, delectable chocolates and elegantly arranged shop displays ensured a mood-boosting experience for our retail clients.

Following the thread of yarn, guests ventured into the innovations lab, where our product design and development capabilities were on full display. As a trusted partner for private and white label products, this space was dedicated to demonstrating our wealth of knowledge and expertise in trend insights, design, and technical know-how.

Before concluding their journey, visitors were invited to relax in the intimate library. There, they could enjoy a coffee while exploring range of commercial and residential soft flooring solutions by our modulyss and ITC brands.

As we reflect on Flanders Flooring Days, we hope our showroom experience has inspired visitors and given them a fresh perspective on soft flooring solutions. The event has not only showcased our extensive range of soft flooring solutions, but also demonstrated the expertise and innovation that define Belysse.

"Flanders Flooring Days was a remarkable success for Belysse and our ITC and modulyss brands. We had all the right customers and decision-makers present to move forward with our latest collections. The revamped showroom allowed customers to experience our products firsthand, and their positive feedback was truly overwhelming.”

- James Neuling, CEO & Managing Director Europe