Belysse: Inspired by the Flow of the Lys

Founded on the banks of the Lys River, Belysse is not just another flooring company. Our journey, like the flowing waters that inspire us, meanders through six decades of experience, giving rise to a company that stands confidently at the intersection of mature reliability and modern innovation.

A pivotal moment in our journey came with the decision to sell a part of our activities and our original brand name. This shift marked not just a change in name but a complete repositioning in the market. Our desire was clear - to create a brand image that is elegant and profoundly human, a departure from the conventional carpet brands dominating the industry. The name 'Belysse' encapsulates our legacy and ambition, symbolizing 60 years of textile expertise merging with our fresh identity.

In a corporate landscape often marked by formality, Belysse stands out with its warm, relaxed personality. Our company is a community of passionate individuals committed to producing innovative, sustainable products with the end user in mind.

This merging of technology and emotion is also visible in our visual identity. Emotion is translated by the employees behind our company who drive our innovation. While technology finds expression through stylized 3D yarns, serving as a canvas for all our visual communications.

At the heart of Belysse is the spirit of both a mother and an individual. Encompassing four sub-brands – modulyss, itc, arc edition and Bentley – Belysse stands tall as a parent brand, allowing its sub-brands the freedom to flourish while maintaining a cohesive identity. An identity that exudes confidence, elegance, and a commitment to people.

Belysse is not just a flooring company; it weaves a narrative of passion, innovation, and commitment. Our journey from the banks of the Lys River to a confident, elegant brand is a testament to our dedication to creating sustainable flooring solutions. As we continue to evolve, Belysse remains grounded in its roots, flowing like the river that inspired its inception – a symbol of timeless elegance and enduring reliability.

To truly understand the essence of Belysse, we invite you to watch our brand video. It encapsulates our journey, inspiration, and commitment that defines not just what we do, but who we are.